SEO report of shopperfactory.com

Redirected to shoppermatters.com/

Shopper Matters - Omnichannel Insights and Stories

shoppermatters.com/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Avoid using deprecated HTML tags.
  • Try to make your site load faster.

 SEO

URL

Domain : shoppermatters.com/

Character length : 19

Title
Shopper Matters - Omnichannel Insights and Stories
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Shopper Matters - Omnichannel Insights and Stories
site_name: Shopper Matters
image: http://shoppermatters.com/wp-content/uploads/2017/05/purchasing-689442_1920.jpg
image:width: 1920
image:height: 1440

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://shoppermatters.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

Linkedin24

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Shopper Matters - Omnichannel Insights and Stories

Character length : 50

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 5%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
3614500
Heading structure in the source code
  • <H3> There is Clear Value Merging In-store and Digital ...
  • <H3> Where’s the Shopper in PetSmart’s Acquisition of C...
  • <H3> The Best Secret to Doing Influencer Marketing Righ...
  • <H3> Retail Disruption: Your Customers Are Changing, Ar...
  • <H1> All
  • <H2> Think Beyond Profit: People Now Buy On Purpose
  • <H3> Closing the Loop on 360 Degree Personalization
  • <H3> Common eCommerce SEO Questions Answered
  • <H1> All
  • <H2> There is Clear Value Merging In-store and Digital Shopping
  • <H3> Where’s the Shopper in PetSmart’s Acquisition of Chewy.com?
  • <H3> The Best Secret to Doing Influencer Marketing Right
  • <H1> All
  • <H3> There is Clear Value Merging In-store an...
  • <H3> Where’s the Shopper in PetSmart’s Acquis...
  • <H3> The Best Secret to Doing Influencer Mark...
  • <H3> Measuring the Value of Big Data for Shop...
  • <H3> Digital Technologies: What’s Worki...
  • <H3> How Great Shopper Marketing Can Make Ret...
  • <H2> There is Clear Value Merging In-store and Digital Shopping
  • <H2> Where’s the Shopper in PetSmart’s Acquisition of Chewy.com?
  • <H2> The Best Secret to Doing Influencer Marketing Right
  • <H2> Measuring the Value of Big Data for Shopper Marketing
  • <H4> ABOUT US
  • <H4> 
  • <H4> Recent Tweets
  • <H4> Stay in Touch
  • <H4> Featured Topics
Word cloud
  • shopper17
  • marketing16
  • insights16
  • opinions14
  • digital12
  • value8
  • retail7
  • in-store6
  • merging6
  • best5
  • michael5
  • influencer5
  • kier5
  • secret4
  • apr4
  • shopping4
  • peter4
  • read4
  • bond4
  • clear4
  • posted4
  • where’s4
  • petsmart’s4
  • acquisition3
  • chewy3
  • all3
  • data3
  • thomas3
  • fergus3
  • ecommerce3
  • personalization2
  • required2
  • mobile2
  • seo2
  • question2
  • measuring2
  • omnichannel2
  • brands2
  • big2
  • right2
  • since2
  • existed2
  • latest2
  • purpose2
  • jan2
  • snapshots2
Keyword matrix
wordtitledescriptionsheading
shopper
marketing
insights
opinions
digital
value
Two Word cloud
  • clear value4
  • shopper marketing4
  • marketing insights3
  • secret to doing3
  • peter v.s2
  • in-store and digital2
Three Word cloud
  • there is clear value3
  • in-store and digital shopping2
  • marketing insights opinions2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 20 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
4.30
Flesch Reading Ease
72.60
Coleman Liau Index
11.50
Automated Readability Index (ARI)
2.70
Dale–Chall Readability
8.20
SMOG Index
8.00
Spache Readibility
5.00
Number of letters
7331
Number of words
1578
Number of sentences
351
Average words per sentences
4
Number of syllables
2419
Syllables in words
2288
Average syllables in words
1.53
Number of words in first three syllables
240
Percentage of word / syllables
15.21
Words not in Dale-Chall easy-word list
802
Words not in Spache easy-word list
239

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
6,596 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
89
Number of source domains
9
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://shoppermatters.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://shoppermatters.com/.. /jquery-migrate.min.js?ver=1.4.1
  • http://shoppermatters.com/.. /scrollTo.js?ver=1.5.7
  • http://shoppermatters.com/.. /jquery.form.min.js?ver=3.37.0
  • http://shoppermatters.com/.. /mailchimp.js?ver=1.5.7
  • http://shoppermatters.com/.. /core.min.js?ver=1.11.4
  • http://shoppermatters.com/.. /datepicker.js?ver=4.8.5
List of render blocking css files
  • http://shoppermatters.com/.. /flick.css?ver=4.8.5
  • http://shoppermatters.com/?mcsf_action=main_css&ver=4.8.5
  • http://shoppermatters.com/.. /styles.css?ver=4.9.2
  • http://shoppermatters.com/.. /style.css?ver=1.3.24
  • http://fonts.googleapis.com/css?family=Open+Sans:300italic,400italic...
  • http://shoppermatters.com/.. /style.css?ver=2.0.50
  • http://shoppermatters.com/.. /shortcodes.css?ver=2.0.50
  • http://shoppermatters.com/.. /magnific_popup.css?ver=2.0.50
  • http://shoppermatters.com/.. /dashicons.min.css?ver=4.8.5

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://shoppermatters.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://shoppermatters.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://shoppermatters.com/wp-content/plugins/mailchimp//js/scrollTo.js?ver=1.5.7
  • http://shoppermatters.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
  • http://shoppermatters.com/wp-content/plugins/mailchimp//js/mailchimp.js?ver=1.5.7
  • http://shoppermatters.com/wp-includes/js/jquery/ui/core.min.js?ver=1.11.4
  • http://shoppermatters.com/wp-content/plugins/mailchimp//js/datepicker.js?ver=4.7.5
  • http://shoppermatters.com/wp-content/themes/Extra/includes/builder/scripts/frontend-builder-global-functions.js?ver=2.0.36
  • http://shoppermatters.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.7
  • http://shoppermatters.com/wp-content/plugins/monarch/js/idle-timer.min.js?ver=1.3.5
  • http://shoppermatters.com/wp-content/plugins/monarch/js/custom.js?ver=1.3.5
  • http://shoppermatters.com/wp-includes/js/imagesloaded.min.js?ver=3.2.0
  • http://shoppermatters.com/wp-content/themes/Extra/scripts/ext/jquery.waypoints.min.js?ver=2.0.36
  • http://shoppermatters.com/wp-content/themes/Extra/scripts/ext/jquery.fitvids.min.js?ver=2.0.36
  • http://shoppermatters.com/wp-includes/js/masonry.min.js?ver=3.3.2
  • http://shoppermatters.com/wp-content/themes/Extra/includes/builder/scripts/salvattore.min.js?ver=2.0.36
  • http://shoppermatters.com/wp-content/themes/Extra/scripts/scripts.min.js?ver=2.0.36
  • http://shoppermatters.com/wp-content/themes/Extra/includes/builder/scripts/jquery.fitvids.js?ver=2.0.36
  • http://shoppermatters.com/wp-content/themes/Extra/includes/builder/scripts/jquery.magnific-popup.js?ver=2.0.36
  • http://shoppermatters.com/wp-content/themes/Extra/includes/builder/scripts/jquery.mobile.custom.min.js?ver=2.0.36
  • http://shoppermatters.com/wp-content/themes/Extra/includes/builder/scripts/frontend-builder-scripts.js?ver=2.0.36
  • http://shoppermatters.com/wp-includes/js/wp-embed.min.js?ver=4.7.5
  • http://shoppermatters.com/wp-includes/js/mediaelement/mediaelement-and-player.min.js?ver=2.22.0
  • http://shoppermatters.com/wp-includes/js/mediaelement/wp-mediaelement.min.js?ver=4.7.5
File size of all javascript files combined
943.44KB
Javascript minifying
You can save 19.4KB (29% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://shoppermatters.com/wp-content/plugins/mailchimp//css/flick/flick.css?ver=4.7.5
  • http://shoppermatters.com/wp-content/plugins/click-to-tweet-by-todaymade/assets/css/styles.css?ver=4.7.5
  • http://shoppermatters.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.7
  • http://shoppermatters.com/wp-content/plugins/monarch/css/style.css?ver=1.3.5
  • http://shoppermatters.com/wp-content/themes/Extra/style.css?ver=2.0.36
  • http://shoppermatters.com/wp-content/themes/Extra/epanel/shortcodes/css/shortcodes.css?ver=2.0.36
  • http://shoppermatters.com/wp-content/themes/Extra/includes/builder/styles/magnific_popup.css?ver=2.0.36
  • http://shoppermatters.com/wp-includes/js/mediaelement/mediaelementplayer.min.css?ver=2.22.0
  • http://shoppermatters.com/wp-includes/js/mediaelement/wp-mediaelement.min.css?ver=4.7.5
File size of all css files combined
909.61KB
CSS minifying
You can save 8.2KB (12% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
92.04KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
42
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://shoppermatters.com/.. /ajax-loader.gifExpiry time is not specified
http://shoppermatters.com/.. /modules.ttfExpiry time is not specified
http://shoppermatters.com/.. /ET-Extra.woffExpiry time is not specified
http://shoppermatters.com/.. /pagination-loading.gifExpiry time is not specified
http://shoppermatters.com/.. /Digphy-2-440x264.pngExpiry time is not specified
http://shoppermatters.com/wp-content/uploads/2016/11/Guest-Post.pngExpiry time is not specified
http://shoppermatters.com/.. /Shopper-Matters-Stacked-Logo-1.pngExpiry time is not specified
http://shoppermatters.com/.. /StockSnap_C7UFJEXEV4-440x264.jpgExpiry time is not specified
http://shoppermatters.com/.. /twotap-iphone-440x264.jpgExpiry time is not specified
http://shoppermatters.com/wp-content/uploads/2017/01/SEO-150x150.jpgExpiry time is not specified
http://shoppermatters.com/.. /money-652560-627x376.jpgExpiry time is not specified
http://shoppermatters.com/wp-content/uploads/2017/02/94H-150x150.jpgExpiry time is not specified
http://shoppermatters.com/wp-content/uploads/2017/03/Authors.pngExpiry time is not specified
http://shoppermatters.com/.. /Picture1-440x264.jpgExpiry time is not specified
http://shoppermatters.com/.. /Upended-Supply-Chain.jpgExpiry time is not specified
http://shoppermatters.com/.. /argument-238529_1920-440x264.jpgExpiry time is not specified
http://shoppermatters.com/.. /digital-signage-2398510_1280-1280x768.jp...Expiry time is not specified
http://shoppermatters.com/.. /Customer-Journey.jpgExpiry time is not specified
http://shoppermatters.com/.. /Industrial-Revolution-2.0-440x264.pngExpiry time is not specified
http://shoppermatters.com/wp-content/uploads/2017/11/Picture1.jpgExpiry time is not specified
http://shoppermatters.com/.. /Screen-Shot-2018-01-04-at-5.20.48-PM-627...Expiry time is not specified
http://shoppermatters.com/.. /Disconnect-Between-Brand-and-Shopper-Mar...Expiry time is not specified
http://shoppermatters.com/.. /Disconnect-Between-Brand-and-Shopper-Mar...Expiry time is not specified
http://shoppermatters.com/.. /IMG_0029-e1518556224497-1280x768.jpgExpiry time is not specified
http://shoppermatters.com/.. /IMG_0029-e1518556224497-150x150.jpgExpiry time is not specified
http://shoppermatters.com/.. /IMG_0029-e1518556224497-627x376.jpgExpiry time is not specified
http://shoppermatters.com/.. /ties-that-bind.pngExpiry time is not specified
http://shoppermatters.com/.. /refillExpiry time is not specified
https://cdn.syndication.twimg.com/.. /profile?callback=__twttr.callbacks.tl_i0...5 minutes
https://syndication.twitter.com/settings10 minutes
http://maps.googleapis.com/maps/api/js?key&ver=2.0.5030 minutes
http://platform.twitter.com/widgets.js30 minutes
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
4.15MB
Image optimisation
You can save 218.9KB (50% compression) by optimising the images below:

 Links

We found a total of 73 different links.
Internal links: 69
External links: 4

External links:

Internal links:

Link text (anchor) Link strength

 Website security

IP
162.144.20.70
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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creditrepairdocs.com

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vintagefusionjewels.com

vintagefusionjewels.com

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worksbygc.com

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H3 : Winning The Battle For Shopper Loyalty, ( 371.40625px from top )
  • H1 : All, ( 496.40625px from top )
  • H3 : The Battle for your Wallet has Only Just Begun, ( 640.8125px from top )
  • H3 : Where’s the Shopper in PetSmart’s Acquisition of C..., ( 640.8125px from top )
  • H3 : Retail Disruption: Your Customers Are Changing, Ar..., ( 640.8125px from top )
  • H2 : Think Beyond Profit: People Now Buy On Purpose, ( 720.40625px from top )
  • H3 : Closing the Loop on 360 Degree Personalization, ( 1028.40625px from top )
  • H3 : Common eCommerce SEO Questions Answered, ( 1156.40625px from top )
  • H1 : All, ( 1302.40625px from top )

 Typos

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